Digital Marketing Specialist

Posted: 52 years637 months2733 weeks19135 days ago

Are you a Digital Marketer who specializes in driving leads or generating sales via paid channels? Do you have experience with AdWords, Facebook, and Google Analytics? If you’re a Digital Marketer who is constantly on the edge of the changing digital landscape, then read on!
BoomTown is looking to add a full-time Digital Marketing Specialist (SEM / PPC / Social) to manage and grow pay-per-click advertising campaigns. A solid understanding of web analytics is critical and the ability to clearly communicate campaign performance is a must.
What You Will Be Doing
Managing paid advertising campaigns across multiple channels including but not limited to Google AdWords, Bing/Yahoo, and Facebook.
Building, monitoring, and optimizing client campaigns to maximize conversions and demonstrate ROI.
Identify and implement strategies for increasing volume of traffic and conversions through paid media outlets.
Guiding consumers through the sales funnel via digital experience.
Telling stories with data.
Monitoring industry trends and developments then implementing as necessary.
Analyzing our own and competitor keyword data.
Position Requirements
Minimum of 2 years of hands-on search engine marketing experience; AdWords certification is a must!
2+ years’ experience in social media marketing (paid) or digital strategy.
Experience with Facebook Ads, AdWords, Google Analytics and Excel.
In-depth knowledge and understanding of Social Media platforms and how each platform is used by consumer and marketers.
Experience with targeted display and remarketing buys via major ad networks a strong plus.
The ability to strategize an engaging social/digital experience, that utilizes multiple platforms to drive consumers to an end goal.
Exhibits the ability to jump from the creative side of marketing to analytical side.
Big-picture thinking plus relentless attention to detail.
Ability to uncover trends within data sets.
Exceptional written and verbal communication skills. Ability to communicate complex or digital/social concepts to a non-technical audience.
Creative, diplomatic, cool under pressure and strong interpersonal skills.
Passion for and knowledge of current and emerging technologies.
Demonstrated success working in fast-paced, highly collaborative team environments.
Entrepreneurial spirit and instinct for creative problem-solving.
BA in marketing, communications, or advertising is a bonus!
What is BoomTown, you ask?
BoomTown has been ranked on the Inc 500 Fastest Growing Companies list for the past three years (2011, 2012, 2013). BoomTown is a fast growing web-based software company specializing in an end-to-end web marketing solution for real estate. Our flagship product is used by top-producing real estate brokers and teams across the country. BoomTown enjoys success by combining nimble management, a top-notch technical team, and unequaled customer service. We are extremely passionate about our platform, as well as our relationships among our team and with our partner clients.
Life at BoomTown
Our philosophy can be summed up fairly succinctly - we create powerful, yet simple software to drive our clients’ business outcomes.  We’re truly passionate about our clients; and we’re focused on designing innovative solutions for their complex needs that make a difference in their lives.  Simply put, we work hard to create inspired solutions that people love to use.
BoomTown offers you:
Growth potential and ability to lead change
Company leadership that believes in flexibility, freedom, and innovation
Challenging, motivating, fun and dog-friendly work environment
Company culture that is guided by our core values that thrives on passion and innovation
Agile product management methodologies with minimal process overhead
Life in Charleston, SC…one of the best cities in America!
If you are interested in applying for this employment opportunity, please contact Meg Senn, Alumni Relations and Career Services ManagerWhen emailing, please include a copy of your resume as an attachment.